A trademark represents the identity, reputation, and goodwill of a business. When another party uses a mark that is identical or deceptively similar without permission, it results in Trademark Infringement. Such unauthorized use confuses consumers, weakens brand value, and harms the distinctiveness of the original mark. Protecting trademarks is essential for strong intellectual property rights and long-term business credibility.

What Is Trademark Misuse?

Trademark misuse occurs when a brand name, logo, or symbol is used without authorization. This can take several forms, including:

• Direct Misuse: Using a mark that closely resembles a registered trademark in the course of trade.

• Passing Off: Misleading consumers into believing that goods or services belong to another established brand.

• Counterfeiting: Selling fake or imitated products under a recognized brand name.

• Dilution: Using a mark in a manner that weakens its distinctiveness or reputation, even without direct market competition.

Types of Violations

Direct Infringement
Unauthorized use of an identical or confusingly similar mark.

Passing Off
Misrepresentation that leads consumers to associate goods or services with another brand.

Counterfeiting
Selling or distributing fake products using the identity of a registered brand.

Dilution
Weakening the uniqueness or reputation of a mark without necessarily causing consumer confusion.

Our Expertise

At Milind Modi Law Associates, we provide comprehensive legal solutions to protect and enforce trademark rights. Our services include:

• Filing suits related to Trademark Infringement and initiating injunction applications

• Handling passing off actions to safeguard brand identity

• Issuing cease and desist notices against unauthorized users

• Representing clients before courts and intellectual property tribunals

• Advising on brand-protection strategies and long-term IP enforcement

Our goal is to ensure your brand remains secure, distinctive, and fully protected in a competitive marketplace.